Where to start doing your business in IT?
In one of the latest videos of the head of Notissimus website and mobile application development company Maxim Kulgin, he answers the question of one of his subscribers: “Where to start doing your business in IT?” It was interesting and useful to hear an authoritative opinion on this subject, but the conclusions that Maxim made at the end of his video did not coincide with my understanding of his words. Which was the reason for writing this article.
So, Maxim turned to Maxim for advice from his subscriber Mikhail, who has a law degree, experience in developing his real estate agency, and a desire to do IT business. This desire is dictated by a relatively low entry threshold, low competition, lack of boundaries for development and a ceiling on profitability.
With almost all arguments in favor of the IT business, Maxim Kulgin agreed. He advised Mikhail to learn one of the common programming languages with subsequent employment in an IT company by an intern for free and suggested that those who are not in the IT topic will not succeed. Ideas won’t take off …
Maxim, admitting that Notissimus cannot find customers in Western markets, thereby illustrating the reason for the failure of most startups: their founders cannot promote their product, find sales channels … So the product is not needed.
It follows that creating a product is not the main thing. And programming skill is not a core competency of a startup. That is why not every programmer has his own Microsoft. And what’s more: competition among programmers is only growing, and billionaire Mark Cuban predicts that no one will need programmers anymore .
But how to start an IT startup without programming? In my opinion, there are no problems with this right now. There are a lot of offers on the market, ranging from website designers that allow you to create a one-page page in one evening and go searching for Notissimus “fat” Western customers (I think that Maxim will be willing to pay for it) and ending with ready-made boxed solutions for portals and mobile applications, such like Appropio and Service PI .
Also, before our eyes there are living examples of successful IT entrepreneurs who do not write code. Oscar Hartmann is an example.
Thus, from the words of Maxim Kulgin, I made the following conclusions:
1. To do your business in IT, you can be an expert in any industry, because any of the industries can be digitized and run your industry startup.
2. To learn, first of all, it is necessary not the basics of programming, but the promotion of a product on the market, marketing. Without this key skill, neither the programmer, nor the shoemaker, nor anyone else can survive in a competitive environment.
Maxim, thanks for the video!